Advanced Input Systems and Memtron design and manufacture custom input devices for customers including Siemens, GE, Philips, and NCR. Pacific Marketing Group was asked to develop a branding strategy to unify messaging and imagery for this 500-employee business group of Esterline (NYSE: ESL). Marcom initiatives included websites, e-mail campaign, technology education program, Powerpoint sales presentation, product briefs, white papers, sales and marketing literature, trade journal advertising.