|
|
 |
  |
 |
 |
 |
|
|
CLIENTS: White's Boots and Johnson Matthey
Electronics
|
| OVERVIEW: These
two clients were chosen to demonstrate their diverse
business models. White’s Boots, a manufacturer
of handmade footwear, markets four different brands
across multiple product lines. Their revenues grew
four-fold during this period of marcom activity.
Johnson Matthey Electronics, a manufacturer of microelectronics
materials, doubled worldwide locations to 22 sites
in 15 countries and increased sales from $160 million
to $1 billion (prior to buyout). |
|
|
|
