Every mass medium has qualitative advantages, as indicated on the chart below. At Pacific Marketing Group, we believe our (e)MOTION Web Movie captures the attributes most favored for one-on-one message/image delivery.

	(e)MOTION Web Movies	Television	Magazines	Newspapers	Radio	Outdoor
Demonstration
Elegance
Features
Intrusion
Quality
Excitement
Imagination
Beauty
Entertainment
Sex Appeal
Personal
One-on-One
Snob Appeal
Package ID
Product-in-Use
Recipe
Humor
Tradition
Leadership
Information
Authority
Intimacy
Prestige
Bigger-than-Life
News
Event
Impact
Price
Interactive

I Most Favored	II	III	IV	V Least Favored