Your customers have essential needs and concerns as they proceed throughout the sales cycle. A variety of point-in-time marketing communication solutions will provide perspective and help your customers gain understanding.

CUSTOMER QUESTIONS:
Awareness	Interest	Understanding	Preferences	Reinforcement	Conviction	Selection
Who are you? What is product? Why is it good?	Show me Demonstrate Data Service	How does it work? What are benefits? Why is it better?	Why you over competition? Long term benefits Support Road map	Reinforce why your product and company are better for me	We like your product Keep us happy	Tell me I am doing the right thing?
MARCOM OPTIONS:
Awareness	Interest	Understanding	Preferences	Reinforcement	Conviction	Selection
Press releases Advertising Direct mail Web site CD-ROM	Advertising Direct Mail Brochures Data sheets Web site CD-ROM PowerPoint	Technical presentation Customer visits Mgmt contact Direct mail Advertising Data sheets Web site CD-ROM PowerPoint	Customized technical data Plant tours Tech papers Data sheets CD-ROM PowerPoint	Tech articles Tech presentation Advertisements Direct mail Data sheets Trade shows Press releases CD-ROM	Customer relations mgmt Trade shows Customer retention program	Data sheets Newsletters Direct mail Relationship building
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